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Marketing Project (5 cr)

Code: TP00BL97-3003

General information


Enrollment
25.11.2019 - 09.02.2020
Registration for the implementation has ended.
Timing
26.03.2020 - 14.05.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI proportion
5 cr
Mode of delivery
Contact learning
Campus
Laurea Tikkurila
Teaching languages
English
Finnish
Seats
10 - 20
Degree programmes
Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
Elina Wainio
Teacher in charge
Elina Wainio
Study unit
TP00BL97

Learning outcomes

After completing the project, the student is able to
- analyze the partner´s present marketing-mix
- find solutions to marketing challenges
- plan, conduct and measure marketing operations with relevant tools
- apply various marketing means to effectively reach different target segments

Location and time

The project starts in March 2020.

Materials

Theoretical material willbedefined according to the needs of the project and to the learning goals of the students. The exact materials will be decided upon in the beginning of the project.

Teaching methods

The project is carried out in cooperation with an organization/firm which wishes to develop its marketing in practice.

Employer connections

Project partner is a real organization/firm.

Exam schedules

The project starts in March 2020.
To be accepted in the project, attendance at the starting session is necessary.
Schedule
26.03.2020 09.00 - 11.45 B402 (40 henkilöä)
09.04.2020 09.00 - 11.45 B401 (40 henkilöä)
16.04.2020 09.00 - 11.45 B503-504 (40 henkilöä)
23.04.2020 09.00 - 11.45 B503-504 (40 henkilöä)
07.05.2020 09.00 - 11.45 B503-504 (40 henkilöä)
14.05.2020 09.00 - 11.45 B503-504 (40 henkilöä)

Content scheduling

Focus is on innovative development of the partner´s marketing.

Evaluation scale

H-5

Further information

15 places are prioritized for Tikkurila business management exchange students.

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