Marketing Project (5 cr)
Code: TP00BL97-3001
General information
- Enrollment
-
26.11.2018 - 02.12.2018
Registration for the implementation has ended.
- Timing
-
07.01.2019 - 14.06.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Seats
- 0 - 15
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Learning outcomes
After completing the project, the student is able to
- analyze the partner´s present marketing-mix
- find solutions to marketing challenges
- plan, conduct and measure marketing operations with relevant tools
- apply various marketing means to effectively reach different target segments
Teaching methods
Students work in teams to solve marketing challenges of the partner.
Theoretical knowledge is acquired by lectures, readings and learning circles.
Evaluation scale
H-5