Tourism Destinations (5 cr)
Code: TO00BN88-3001
General information
- Enrollment
-
25.11.2019 - 12.01.2020
Registration for the implementation has ended.
- Timing
-
01.01.2020 - 31.07.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Teachers
- Annukka Korvenranta
- Petri Miinalainen
- Teacher in charge
- Petri Miinalainen
- Study unit
- TO00BN88
Learning outcomes
Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:
Materials
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.
Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research
Teaching methods
Contact lessons
Optima
MATKA 2020 travel fairs 16.-19.1.2020
Employer connections
TBA
International connections
Suitable for exchange students
Completion alternatives
Not available.
Student workload
Weekly lectures and assignments total 135 hours of student work.
Content scheduling
Course concists of contact lessons every week.
All students attend MATKA 2020 travel fairs between 16.-19.1.2020
Evaluation scale
H-5
Further information
Attending Grand Tour course at the same time suits well.
All students attend MATKA 2020 travel fairs between 16.-19.1.2020, more information will be sent by email for the enrolled students.