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Tourism Destinations (5 cr)

Code: TO00BN88-3001

General information


Enrollment
25.11.2019 - 12.01.2020
Registration for the implementation has ended.
Timing
01.01.2020 - 31.07.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI proportion
5 cr
Mode of delivery
Contact learning
Campus
Laurea Leppävaara
Teaching languages
English
Degree programmes
Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
Annukka Korvenranta
Petri Miinalainen
Teacher in charge
Petri Miinalainen
Study unit
TO00BN88

Learning outcomes

Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:

Materials

Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.

Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research

Teaching methods

Contact lessons
Optima
MATKA 2020 travel fairs 16.-19.1.2020

Employer connections

TBA

International connections

Suitable for exchange students

Completion alternatives

Not available.

Student workload

Weekly lectures and assignments total 135 hours of student work.

Content scheduling

Course concists of contact lessons every week.
All students attend MATKA 2020 travel fairs between 16.-19.1.2020

Evaluation scale

H-5

Further information

Attending Grand Tour course at the same time suits well.
All students attend MATKA 2020 travel fairs between 16.-19.1.2020, more information will be sent by email for the enrolled students.

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