SB: International Marketing Planning & Implementation in Hospitality Industry (15 cr)

Location and time

Project meetings on Tuesdays 15-16
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug. 2020.

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International Marketing planning and implementation in Hospitality industry; target groups, segmentation and marketing plan implementation.

Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes.
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5