SB Project: Competitive Benchmarking and Partner Search in the Meeting/Event Industry (15 cr)

Location and time

Pre-briefing on Monday, August 24 at 15:00 - 16:00
Briefing on Monday, August 31, 2020 at 15:00 - 16:00
Project meetings on Mondays at 15:00 - 16:00

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Competitive Benchmarking and Partner Search in the Meeting/Event Industry. The client is a meeting and conference office whose aim is to expand into international markets. The potential target markets include Sweden, Denmark, UK and Germany. The task is also the mapping of potential partners.

SB: Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5