International Benchmarking & Partner Search in Events Business (15 cr)

Location and time

Project meetings on Wednesdays 12-13
The invitation of the project briefing (when project starts) will be sent by e-mail.

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company

Project content: Competitive Benchmarking and Partner Search in the Meeting/Event Industry. The client is a meeting and conference office whose aim is to expand into international markets. The potential target markets include Sweden, Denmark, UK and Germany. The task is also the mapping of potential partners.


This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5