Digital Marketing in Industrial Wholesale Sector, Social Media Campaign Planning & Implementation (15 cr)

Location and time

Project meetings on Tuesdays 9-10
The invitation of the project briefing (when project starts) will be sent by e-mail.

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Digital marketing planning and implementation in B2B markets. Target group analysis, channel selection and marketing message development.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

This is a Finnish business looking to develop digital marketing communications; social media marketing and blogging as well as as marketing segmentation are important.

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5