Exporting Services (5 op)

Tavoitteet

The student is able to
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Aika ja paikka

Online (Optima platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Toteutustapa

This course is designed for Laurea bachelor students interested in building a career in international business. The course focuses on the service sector, the fastest growing business sector, offering great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.
After taking the course you will be able to:
identify the role of services in international trade
define internationalization strategies of services and determinants of success in exporting services
analyse internationalisation modes of service companies in different sectors
Study unit will be implemented completely on-line. It consists of four chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes
Ch 4. Service export case
Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by point (total 100 points).
There will be one online clinic for each chapter (see timetable below) to support your learning.
The course platform will be Optima and we will utilise Zoom Video Communications for Online Clinics.
Proceed through the chapters in a cronological order. After having studied each chapter do the tasks related to the chapter you have studied. Then study the next chapter. The course is designed so that you can do it in your own pace.
However, pay attention to the deadlines for each chapter. The deadlines are there to structure your work and are to be obeyed. They will enable you to progress with the pace of your peers and also to get the most out of the discussions. If you for some reason cannot meet the deadline, remember to inform the lecturer in advance on the delay.
You will receive feedback for the tasks that you have returned by the deadline. Also delayed tasks (Chapters 1-3) that are returned before December 16th will be assessed, but no feedback will be given for them, and the delay will affect your points. So please pay attention to the deadlines and time your work!

Toteutuksen tärkeät päivämäärät

Timetable
- October 1st Course platform opens in Optima
Orientation
- October 8th at 3-4 pm Q/A online clinic
- October 14th 2018 Deadline
Landscape of Services Export
- October 29th at 3-4 pmQ/A online clinic
- November 4th 2018 Deadline
Service Export Modes
- Noverber 19th at 3-4 pm Q/A online clinic
- November 25th 2018 Deadline
Service Export Case
- December 10th at 3-4 pm Q/A online clinic
- December 16th 2018 Deadline
December 16th 2018 Final Deadline for all assignments (no feedback)

Arviointiasteikko

H-5

Lisätiedot

Basic knowledge of service business incl. marketing is expected from the participants.