Market Entry (10 cr)

Code: R0301-TOH1811

General information

Enrollment: 14.05.2018 - 19.08.2018
Registration for the implementation has ended.

Timing: 28.08.2018 - 21.12.2018
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

RDI proportion: 5 cr

Campus: Laurea Otaniemi

Teaching languages: English; Finnish

Seats: 15 - 30

Degree programmes: Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers: Eeva Miettinen

Teacher in charge: Eeva Miettinen

Study unit: R0301

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Location and time

The lectures and company visits will take place during the weeks 36-46. The lectures will be held at Otaniemi campus.

Materials

Hollensen, Svend. Global Marketing, sixth edition. 2014.The following parts:
Part I pages 3-75 (Chapters 1 & 2)
Part II pages 208-268 (Chapters 6 & 7)
Part III pages 326-397 (Chapters 9, 10, 11,12)
In addition to the above mentioned there will be other current material which will be announced later on, and during the sessions.

Teaching methods

This study unit will be implemented at Otaniemi campus, and it suits particularly well students who are interested in international business. Having completed this course students will be able to evaluate and analyse how a company can achieve global competitiveness through international operations. Consequently, students will be able to pursue a career in international business.
The study unit consists of lectures, company visits, exam and project work.

Employer connections

Project work for a partner company will be implemented in teams, and teams will work - in addition to sessions - independently. Teams (app. 5 / team) can be formed based on students' own wishes with whom they wish to be on a team,or the teacher can do team forming. Through project work students will gain understanding in developing international business for an SME.

Exam schedules

Study unit introduction material can be found in Optima.

International connections

This study unit is suitable for exchange students.

Student workload

The total amount ot working hours, app. 270 hrs, consists of the sessions, company visits, project work and team exam.

Further information

Opintojakson opiskelija saa valmiuksia työskentelyyn mm. myynti-,markkinointi-ja kv -kaupan kehittämistehtävissä kansainvälisissä/kansainvälistyvissä yrityksissä. Opiskelija saa myös valmiuksia mahdollisen oman yrityksensä kansainvälistymismahdollisuuksien analysointiin.