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Market Entry (10 op)

Toteutuksen tunnus: R0301-3016

Toteutuksen perustiedot


Ilmoittautumisaika
04.04.2022 - 25.04.2022
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
01.05.2022 - 31.08.2022
Toteutus on päättynyt.
Opintopistemäärä
10 op
Lähiosuus
0 op
Virtuaaliosuus
10 op
Toteutustapa
Etäopetus
Toimipiste
Laurea Verkkokampus
Opetuskielet
englanti
Paikat
40 - 50
Koulutus
Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettajat
Ove Backlund
Ajoitusryhmät
Pienryhmä 1 (Koko: 10 . Avoin AMK : 10.)
Pienryhmät
Pienryhmä 1
Opintojakso
R0301

Tavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Aika ja paikka

This is an online course. However, there's an optional discussion of the course in Zoom on 2.5.2022 at 1pm.

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks

Toteutustapa

This course is an online course.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Työelämäyhteistyö ja/tai TKI

The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

1.5.2022 The course starts and the course folder will be available in Canvas
2.5.2022 Optional Zoom session at 13-14. Discussion of the course. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
14.8.2022 DL of the final report, Marketing plan.
There are two retake dates, 21.8.2022 and 28.8.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

This course is suitable for the exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - DL 22.5.2022
2. Analysis of the target market - recommended DL 12.6.2022
3. Marketing strategy - recommended DL 3.7.2022
4. Entry modes - recommended DL 24.7.2022
5. Marketing plan - DL 14.8.2022

There are two retake dates, 21.8.2022 and 28.8.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Arviointiasteikko

H-5

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