Market Entry (10 op)
Toteutuksen tunnus: R0301-3014
Toteutuksen perustiedot
- Ilmoittautumisaika
-
23.11.2020 - 29.11.2020
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.02.2021 - 31.05.2021
Toteutus on päättynyt.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 10 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Verkkokampus
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Opettajat
- Ove Backlund
- Opintojakso
- R0301
Tavoitteet
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Aika ja paikka
This is an online course.
Oppimateriaali ja suositeltava kirjallisuus
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks
Toteutustapa
This course is an online course.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Työelämäyhteistyö ja/tai TKI
The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.
Toteutuksen tärkeät päivämäärät
1.2.2021 The course starts. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
17.5.2021 DL of the final report, Marketing plan. .
24.5.2021 and 31.5.2021 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Kansainvälisyys toteutuksella
This course is suitable for the exchange students.
Sisältö ja sen jaksotus
1. Global marketing today - recommended DL 22.2.2021
2. Analysis of the target market - recommended DL 15.3.2021
3. Marketing strategy - recommended DL 5.4.2021
4. Entry modes - recommended DL 26.4.2021
5 . Marketing plan - DL 17.5.2021
There are two retake dates, 24.5.2021 and 31.5.2021. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Arviointiasteikko
H-5