Market Entry (10 op)

Tavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Aika ja paikka

Course introduction class in Leppävaara.

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks

Toteutustapa

This course is an online course. There will however be an introduction meeting on January 17 at 9-11.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Työelämäyhteistyö ja/tai TKI

The students will stepwise develop a marketing plan for a new foreign target market of an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

17.1.2020 Course introduction in Leppävaara
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
1.5.2020 DL of the final report, Marketing plan. .
4.5 and 8.5.2020 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - recommended DL 7.2
2. Analysis of the target market - recommended DL 28.2
3. Marketing strategy - recommended DL 20.3
4. Entry modes - recommended DL 10.4
5 . Marketing plan - DL 1.5

Arviointiasteikko

Hyväksytty/Hylätty