Market Entry (10 cr)
Code: R0301-3008
General information
- Enrollment
-
25.11.2019 - 01.12.2019
Registration for the implementation has ended.
- Timing
-
07.01.2020 - 31.07.2020
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Otaniemi
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teacher in charge
- Eeva Miettinen
- Study unit
- R0301
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Evaluation scale
Approved/Failed