Digital Analytics and Consumer Insight (5 cr)

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Location and time

This course will be organized at Tikkurila campus and partly online. All needed material is in Canvas- platform.

Materials

All material needed will be found in Canvas platform for enrolled and accepted students. The course assignments include Analytics -exams and certifications.

Teaching methods

This course will be organized at Tikkurila campus and partly online. All needed material is in Canvas- platform.

After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Employer connections

Individual work is related to project's GA data

International connections

Study unit is suitable for Laurea exchange students and for Laurea students abroad.

Student workload

Some self-paced studies, e.g. certificates.

Content scheduling

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Evaluation scale

H-5