Brand Performance and Development (5 cr)
Code: R0287-3009
General information
- Enrollment
-
29.11.2021 - 05.12.2021
Registration for the implementation has ended.
- Timing
-
01.01.2022 - 31.07.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teacher in charge
- Johanna Lunkka
- Study unit
- R0287
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Evaluation scale
Approved/Failed