Service Business Management (5 op)

Tavoitteet

The student is able to
- use planning, analysis and decision-making tools and techniques in strategic planning
- analyze financial statements and business reports and use them as a basis for decisions
- make business decisions in various business contexts
- apply data in decision making

Aika ja paikka

This course is an on-line course in Eliademy platform. Students will get an invitation to Eliademy learning environment to Laurea email by the end of September 2018.

Oppimateriaali ja suositeltava kirjallisuus

Literature
Book 1
Strategic Management
M. Jeyarathmm. 2008. Global Media
eBook: https://ebookcentral.proquest.com/lib/laurea/detail.action?docID=3011305&query=Jeyarathmm, M.
Chapters: 1 The Strategic Management Process, 2. Missions and Goals, 5. Porter's Five Forces Model, 10. Strategy Formulation: At the Business Level, 11 Strategy Formulation: Functional Strategy
Book 2
Service Management: An integrated approach
Van Looy, B., Gemmel,P & Van Dierdonck, R. 2013. Essex:Pearson Education Limited.
Chapter 21: https://drive.google.com/drive/folders/1BeajwqvwJf0_st9pxACSlaO-fiQexMcs?usp=sharing
Book 3
The Business Owner's Guide to Reading and Understanding Financial Statements : How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making
Lita Epstein.2012. John Wiley & Sons, Incorporated
Chapters: Chapters 1 - 5
eBook: https://ebookcentral.proquest.com/lib/laurea/reader.action?docID=818089
Book 4
Financial analysis & decision making: tools and techniques to solve financial problems and make effective business decisions. Vance, David E.
Published:New York : McGraw-Hill, 2002.
Chapters: 1 Financial Statements and Accounting Concepts, 2 Financial Ratios and Other Measures of Performance 15 Master Budgets and Vanriance Analysis
eBook: http://ebookcentral.proquest.com/lib/laurea/detail.action?docID=4655115
Book 5
International Economics. Krugman, Obstfeld and Melitz. Person

Toteutustapa

The student is able to:
plan internationalization of the company
analyze the target market and makes decisions about operation modes in global markets
use planning, analysis and decision-making tools and techniques in strategic planning
analyze financial and economics statements and use them as a basis for decisions
make business decisions in various business contexts regarding entering new markets
identify effects of globalization and understands relevant opportunities of international business environment

Language of the course is English

Toteutuksen tärkeät päivämäärät

7.9 Orientation day

Toteutuksen valinnaiset suoritustavat

On-line lectures, book exam, project - internationalization plan of the chosen company

Arviointiasteikko

H-5

Lisätiedot

Analyzing target market for the company's internationalization plan