Digital Service Business and Marketing (10 cr)

Code: R0218-HLF1811A

General information

Enrollment: 14.05.2018 - 14.06.2018
Registration for the implementation has ended.

Timing: 31.08.2018 - 14.10.2018
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

RDI proportion: 10 cr

Campus: Laurea Lohja

Teaching languages: English

Seats: 20 - 40

Degree programmes: Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers: Riku Riski; Annukka Jussila

Teacher in charge: Annukka Jussila

Study unit: R0218

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Course has two parts: 1) development project for customer and 2) theory report.
Purpose of the development project is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of the theory report is to get students familiar with academic writing and content production.

Employer connections

Group work is real-life digital development project for Laurea's customers and partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company).

Evaluation scale

H-5