Digital Service Business and Marketing (10 cr)
Code: R0218-HLA1811
General information
- Enrollment
-
14.05.2018 - 14.06.2018
Registration for the implementation has ended.
- Timing
-
03.09.2018 - 29.11.2018
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 40 - 80
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Teachers
- Riikka Siuruainen
- Petri Miinalainen
- Asko Mononen
- Juha Uutela
- Teacher in charge
- Asko Mononen
- Study unit
- R0218
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
Leppävaara, Espoo.
Materials
Shared material bank online.
Teaching methods
Development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects within teams. The coaching is available weekly, on Monday and Thursday afternoons in 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills.
Course has two parts: A) development project for customer and B) theory report.
Purpose of A) is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.
Employer connections
Group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.
Exam schedules
Coaching available every Monday and Thursday afternoons during autumn.
International connections
International projects are welcome.
Student workload
This course requires entrepreneurial, can-do, maker -attitude.
Assessment criteria, approved/failed
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)
Evaluation scale
Approved/Failed