Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Project studies requires team work and participation to project coaching sessions at Laurea Digital Living Lab Leppävaara -campus in Espoo, details above.

Materials

Material bank & instructions are online at www.digitallivinglab.com. We will use Trello.com as an agile project collaboration tool.

Teaching methods

Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is PROJECT studies.

Student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams.
The project way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: A) Studies online at Optima and B) development project for customer.
Purpose of A) is to get students familiar with key concepts. Purpose of B) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Employer connections

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Exam schedules

Project coaching is available between January 13, 2020 and March 3, 2020 at 15-17 on Leppävaara room 247. The kick off on Jan 13 is at 14-16.

International connections

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Completion alternatives

-

Student workload

-

Content scheduling

Project studies take place between weeks 3-10, 2020

Evaluation scale

H-5

Further information

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Online studies 50%