Digital Service Business and Marketing (10 cr)
Code: R0218-3016
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
19.08.2019 - 30.11.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea common
- Teaching languages
- English
- Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
The course opens week 36.
The schedule is flexible to suit the student's timetable.
Teaching methods
Online study unit.
International connections
This course is suitable to exchange students.