Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutustapa

Learning by Developing
Google Venture's Sprint method
Service Design methods
Facilitation methods

Työelämäyhteistyö ja/tai TKI

Service Design Challenge Provider: Innokylä
https://www.innokyla.fi/en/home

Toteutuksen tärkeät päivämäärät

Service Design project done in a team. No exam.

Sisältö ja sen jaksotus

Pre Sprint
Monday 10.9.2018
* Ice Breaking and Team Building
* What is Design Sprint
* Design Sprint Roles
* What is Service Design
Tuesday 11.9.2018
*Service Design Tool Festival by Sprint Teams (teams prepare and facilitate Service Design Tool workshops in order to prepare themselves for acquiring customer empathy and customer insight)
1. Interviewing
2. Personas
3. Journey Maps
4. System Maps
5. Service Prototypes
6. Business Model Canvas
Wednesday - Friday 12.9.-14.9.
* Sprint Teams do independently interviews and observations and visualize gained customer insight in personas and journey maps.
Sprint
Monday 17.9. Map
Tuesday 18.9. Sketch
Wednesday 19.9. Decide
Thursday 20.9. Prototype
Friday 21.9. Test
After Sprint
Monday 24.9.
*Business Pitching and Rehearsal
*Finalizing Business Model Canvas
Tuesday 25.9.
*Service Concept Presentations
Wednesday 26.9.-Friday 28.9.
*Finalizing Desing Sprint Portfolio

Arviointiasteikko

H-5

Lisätiedot

This execution is an intensive sprint which requires participation from 9:00 hrs-16:00 hrs through the whole 3 weeks.