Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Aika ja paikka

Laurea Leppävaara
Field work at Yle Campus

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutustapa

Service Design Sprint
Service Design study unit is in English. This execution is in a format of Design Sprint at Leppävaara. Design Sprint execution is an intensive which requires participation through the whole 2 weeks (weekdays). Absences are not allowed as they affect the team work and cannot be covered with extra assignments. We will take maximum 40 students in this execution which includes the payable participants from international exchange schools. Do not miss this unique opportunity. The structure of Desing Sprint follows Google Venture's famous Design Sprint.

Pre Sprint
* What is Design Sprint
* What is Service Design
Pre-assignment will be sent by email to the participants.
Sprint 13.1.-24.1.2020
After Sprint
*Finalizing Service Design Portfolio

Työelämäyhteistyö ja/tai TKI

Service Design Project with Yle.

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS
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Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
ASSIGNMENTS
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Pre-assignment (Theory & Literature)
Customer project
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio
Created during the process
The finished service design portfolio is given to the customer project provider