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Service Design (10 cr)

Code: R0216-3033

General information


Enrollment
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
Timing
26.08.2019 - 29.11.2019
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
3 cr
Virtual proportion
7 cr
RDI proportion
5 cr
Mode of delivery
Blended learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
English
Seats
20 - 40
Degree programmes
Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
Veera Lassila
Päivi Harmoinen
Teacher in charge
Veera Lassila
Study unit
R0216

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

Leppävaara
Weeks 36-48

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Other materials provided during the study unit

Teaching methods

Blended learning
4 contact sessions (mandatory) & online learning

Employer connections

Service Design Project with Ravintolakolmio Ltd.

Exam schedules

Pre assignment before the first contact session!
Sep 6th: kick-off
Oct 4th: work shop
November 8th: work shop
Nov 29th: Final presentations

Student workload

The study unit includes both individual and teamwork online in addition to the ontact sessions f2f.

Please note that the implementation is blended. It includes both f2f contact sessions and online learning. Please sign in only if you can take part in the contact sessions. It is not possible to take part in case you have overlapping courses.

Content scheduling

The study unit follows the service design process. Detailed schedule and assignments will be provided before the kick-off.

Evaluation scale

H-5

Further information

KEY CONCEPTS:
Service design / design thinking
Service design process and tools
Co-creation
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept

ASSIGNMENTS:
- Individual pre-assignment (Theory & Literature)
- Individual assignments during the process (Theory & Literature)
- Customer project (Team Work): Development of service concept: The service concept and the design process are reported and visualized in a Service Design Portgolio created during the process. The finished Service Design Portfolio is given to the customer project provider.

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