Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

Otaniemi campus

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Other material named during the project

Teaching methods

Project-based implementation, meetings in Otaniemi.

Employer connections

Service Design Project with Lindström, design challenge is stated in the beginning of the study unit.

Exam schedules

Active participation in lectures and workshops is required due to the service desing methods and tools used.

Completion alternatives

The study unit has also other implementations on Spring 2020 including online-learning and design sprints. Please choose an implementation that best fits your schedule.

Student workload

10 credits = 270 hrs of work / student
Please note that the project is carried out in teams and requires team work outside the scheduled lectures.

Evaluation scale

H-5

Further information

KEY CONCEPTS
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Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
ASSIGNMENTS
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Pre-assignment (Theory & Literature)
Customer project
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio created during the process
The finished service design portfolio is given to the customer project provider