Business Approach and Leadership Skills (10 cr)
Code: PH00BO01-3001
General information
- Enrollment
-
23.11.2020 - 29.11.2020
Registration for the implementation has ended.
- Timing
-
01.01.2021 - 31.05.2021
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Hospitality Management and Service Design (PHA2), Laurea Leppävaara
Learning outcomes
The student is able to
- lead one's own work in teams both in projects and in a business environment
- implement business understanding into research and analysis tasks both digitally and in authentic situations
- communicate professionally in teamwork and employs intercultural skills into practice
Location and time
The course will in general be on campus in Leppävaara on even weeks and on odd weeks via zoom. Some of the odd weeks will also take place on campus due to the content of the class.
Presence is compulsory during the first class, 14.1.2021. Also, when there are guest lecturers and student presentations.
Materials
Barden, Phil. (2013). Decoded. The Science Behind Why We Buy. Wiley.
Blythe, Jim. (2013). Consumer Behaviour. Sage.
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kahle, Lynn R. & Valette-Florence, Pierre. (2012). Marketplace Lifestyles in an Age of Social Media. Theory and Methods. Routledge.
Kahnemann, Daniel. Thinking Fast and Slow. (2011). Penguin Books.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Lynch, Richard 2006: Corporate strategy. Prentice Hall, Harlow.
MacRae, Ian & Furnham, Adrian. 2017. Motivation and Performance. A guide to motivating a diverse workforce. Kogan Page Limited.
Maylett, Tracy EdD & Wride, Matthew JD. 2017. The Employee Experience. How to Attract Talent, Retain Top Performers, and Drive Results. Wiley.
Osterwalder, A. & Pigneur, Y. (2009). Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.
Robbins, Stephen P., Judge, Timothy A. & Campbell, Timothy T. (2010). Organizational Behaviour. Pearson.
Solomon, Michael R. (2011). Consumer Behavior. Buying, Having, and Being. Pearson.
Soman, Dilip and N-Marandi, Sara. (2010). Managing Customer Value. One Stage at a Time. World Scientific.
Thaler, Richard H. (2015). Misbehaving. The Making of Behavioral Economics. W.W. Norton & Company Inc.
Thaler, Richard H. & Sustein, Cass R. (2008). Nudge. Improving Decisions, about Health, Wealth, and Happiness. Yale University Press.
Walden, Steven. (2017). Customer Experience Management Rebooted - Are you an experience brand or an efficiency brand? Palgrave Macmillan.
Teaching methods
Contact classes, team work, individual work.
Exam schedules
Presence is compulsory during the first class, 14.1.2021. Also, when there are guest lecturers and student presentations.
The exact schedule will be in canvas and discussed during the first class.
Content scheduling
Learning outcomes of the course
The student is able to
- lead one's own work in teams both in projects and in a business environment
- implement business understanding into research and analysis tasks both digitally and in authentic situations
- communicate professionally in teamwork and employs intercultural skills into practice
Evaluation scale
H-5