Brand Mash-Up – Transforming Your Business Through Collaboration (5 op)
Toteutuksen tunnus: HY00BM74-3002
Toteutuksen perustiedot
- Ilmoittautumisaika
-
18.05.2020 - 24.05.2020
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.08.2020 - 09.11.2020
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 5 op
- TKI-osuus
- 1 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Verkkokampus
- Opetuskielet
- suomi
- Paikat
- 20 - 35
- Koulutus
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
- Opettajat
- Maria Ekström
- Opintojakso
- HY00BM74
Tavoitteet
The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools
Aika ja paikka
Online
Oppimateriaali ja suositeltava kirjallisuus
Sipilä, M & Ekström, M (2019 ). Brand Mash-up, COLLABORATIONS, PARTNERSHIPS & BRANDING REINVENTED
Brand valuation ISO 10668: https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand
Further material will be introduced in our online platform CANVAS
Toteutustapa
This study unit will be offered online starting on the 9th of September. Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the 31st of October, 2020.
MODULES:
Orientation and getting acquainted (mandatory)
Module 1 Branding in a nutshell 1 credit (ECTS) (June-August)
Module 2 Brand Financial Value 1 credit (ECTS) (June-August)
Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS) (June-August)
Module 4 Brand Mash-Up Project 2 credits (ECTS) (August)
Työelämäyhteistyö ja/tai TKI
Working with company brands and creating new brand mash-ups and brand collaborations
Toteutuksen tärkeät päivämäärät
Starting on the XXXXXXXXXX
Arviointiasteikko
H-5