Introduction to Marketing (10 cr)
Code: HL00BQ78-3013
General information
- Enrollment
-
23.05.2022 - 29.05.2022
Registration for the implementation has ended.
- Timing
-
01.08.2022 - 31.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Teachers
- Timo Savolainen
- Eveliina Hytönen
- Jarmo Heinonen
- Teacher in charge
- Eveliina Hytönen
- Groups
-
HTA222KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara
- Study unit
- HL00BQ78
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Evaluation scale
Approved/Failed