Discovering Tourism (5 cr)

Learning outcomes

The student is able to:
- define tourism as a part of the global economy
- analyse the tourism sector

Content

- Travel and tourism sector in Finland
- Tourism organizations (Visit Finland, UNWTO etc.)
- Characteristics of tourism in different regions in Finland, services, actors, attractions etc.
- Subsectors in tourism (business travel, leisure tourism, incentive tourism, special interest tourism etc.)
- Profitable tourism product

Materials

Literature for example:
Tourism : principles, practices, philosophies/ Robert W. McIntosh, Charles R. Goeldner, J.R. Brent Ritchie
Tourism : Principles and Practice / Chris Cooper...[et al.]
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management
Databases for articles:
- ebrary
- ProQuest Central
- ScienceDirect (Elsevier)
- EBSCOhost
- Emerald Journals (very good selection of journals)

Teaching methods

Optima, lectures, team guidance
Netscouting
Benchmarking
Document analysis
Customer profiles

Employer connections

Versatile Islands Cooperating for New Services and Innovation in Tourism -project

Student workload

• 56 hours of lectures
• 79 hours of independed student / group work

Content scheduling

As intensive week(s)

Evaluation scale

H-5

Further information

No previous tourism studies required.
First meeting is mandatory for attending the course. If you must be absent from the first meeting, report it in advance by email to teacher. Otherwise we take it that you are not attending this course at all. Please prepare to attend to all lectures in schedule since this is an intensive course.