Service Marketing and Selling (5 op)
Toteutuksen tunnus: A9306-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
-
25.11.2019 - 01.12.2019
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.01.2020 - 31.07.2020
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 4 op
- Virtuaaliosuus
- 1 op
- TKI-osuus
- 3 op
- Toteutustapa
- Monimuoto-opetus
- Toimipiste
- Laurea Leppävaara
- Opetuskielet
- englanti
- Paikat
- 20 - 35
- Koulutus
- Complementary competence, master’s studies in English (CYJ2), Generic studies
- Opettajat
- Virpi Kaartti
- Apramey Dube
- Opintojakso
- A9306
Tavoitteet
The student is able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services
Aika ja paikka
Contact sessions at Laurea Leppävaara campus:
Day 1: Saturday 11.1.2020 at 9-16.30
Day 2: Thursday 27.2.2020 at 16.30-19.30 (evening class)
Day 3: Friday 17.4.2020 at 16.30-19.30 (evening class)
Day 4: Friday 8.5.2020 at 16.30-19.30 (evening class)
Oppimateriaali ja suositeltava kirjallisuus
The course book is Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bither and Gremler, Third European Edition (2016). In addition, there will be a selection of articles to read.
Toteutustapa
In this study unit a combination of lectures, in-class group-work, assignments and project work are used. All parts of the study-unit are compulsory. In event of absence from any activity, student has to do compensatory assignment.
Kansainvälisyys toteutuksella
International student group
Opiskelijan ajankäyttö ja kuormitus
5 ects credits = 135 hours (1 credit = 27 hours of work)
Arviointikriteerit, hyväksytty/hylätty
Grade 1-5
Arviointiasteikko
H-5
Lisätiedot
Never have services played a larger role in business than they do today. In order to grow and attain higher profits, companies and managers require exceptional knowledge and understanding of service marketing. This course focuses on the unique challenges involved in service marketing, selling and managing a service business. The key topics covered are evolution of service marketing, relationship marketing, service quality, internal marketing, service branding and service selling. In addition to service marketing concepts, students will analyze cases of successful service-led businesses in a wide variety of consumer and B2B industries. The key learning goal is to gain a critical understanding of key issues and learn to apply relevant concepts and models to service marketing and selling challenges
The instructor of the course is Apramey Dube, email apramey.dube@hanken.fi
This course is only for the students who make their master's degree.