Service Marketing and Selling (5 cr)
Code: A9306-3001
General information
- Enrollment
-
23.11.2020 - 29.11.2020
Registration for the implementation has ended.
- Timing
-
01.01.2021 - 31.07.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
- Study unit
- A9306
Learning outcomes
The student is able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services
Evaluation scale
Approved/Failed