Deep Customer Insights Through Ethnographic Research (5op)
Toteutuksen tunnus: A9302-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
- 23.05.2022 - 29.05.2022
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.08.2022 - 31.12.2022
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 4 op
- Virtuaaliosuus
- 1 op
- TKI-osuus
- 3 op
- Toteutustapa
- Monimuoto-opetus
- Toimipiste
- Laurea Leppävaara
- Opetuskielet
- englanti
- Paikat
- 21 - 40
- Koulutus
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Tavoitteet
The student is able to
- use the ethnographic approach in service development
- apply qualitative research methods
- discover unarticulated customer/user needs and envision the opportunities this opens up
- analyse customer/user experiences across all the touch points of an organisation
Toteutustapa
Lectures, group work, individual assignments
Oppimateriaali ja suositeltava kirjallisuus
Portigal, Steve. 2013. Interviewing users. How to uncover compelling insights. Brooklyn, New York, USA: Rosenfeld media.
Madsbjerg, C. & Rasmussen, M.B. 2014. The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems. Chapters 4-5 p. 75-122.
The literature list will be published in more detail in optima.
Työelämäyhteistyö ja/tai TKI
Project work for the case company
Kansainvälisyys toteutuksella
International student group
Opiskelijan ajankäyttö ja kuormitus
5 ects = appr. 135 hours
Contact sessions
Reading
Project work
Sisältö ja sen jaksotus
In this study unit there are three contact sessions, pre-assignment and a course assignment which consists of several steps: interviews, observation, analysis, crafting of insights, giving a presentation, reporting and reflecting your learnings. The work is done individually and in small groups.
Arviointiasteikko
H-5