Research and Development Methods (5 cr)

Learning outcomes

The student is able to
- choose the proper methods for development project and give reasons for these choices
- collect empirical data and analyse it
- interpret empirical results
- make conclusions based on empirical results
- recognizes the ethical point of view of the research and development work
- evaluate the reliability and validity of research

Materials

Textbooks and Materials
•Textbook: Reseach Methods for Business Students / Saunders et a
•Texbook's Companion Web site: Student resources
•Other materials: see Recommend readings in Optima

Teaching methods

Having completed the study unit the student is able to:
•choose the proper methods for development project and give reasons for these choices
•collect empirical data and analyse it
•interpret empirical results
•make conclusions based on empirical results
•recognizes the ethical point of view of the research and development work
•evaluate the reliability and validity of research

Contents
•The nature of business and management research
•Formulating and clarifying the research topic
•Research approaches and strategies
•Research Oriented Approach
•Writing a research proposal (formulating the research design)
•Reviewing the literature and existing applied research
•Ethics in Research
•Development Methods
•Quantitative Methods
•Qualitative Methods