Implementing Visual Communication (10 cr)

Learning outcomes

The student is able to:
- understand the basics of visual communication
- develop communicational solutions for an organization while taking into account customer and end-user needs
- implement organizational communication by using different techniques and different forums
- use different visual communication applications (e.g. image editing, desktop publishing, vector graphics, presentation graphics)

Location and time

On working days during daytime at the campus (Leppävaara)

Materials

In Optima

Teaching methods

Optima realization/student group, Project/venture/R&D, Web/virtual

Employer connections

LbD based on local project or development task

Exam schedules

Tapaamiset keskiviikkoisin Optiman aikataulun mukaan alkaen 29.8..
5.12. ulkopuolisen raadin arviointi ja palaute ryhmille.
12.12. tiimikohtaiset palaute- + ryhmäarviointikeskustelut

Completion alternatives

No optional ways of accomplish

Student workload

Classroom teaching 80 hours
Student guidance 4 hours
Project or development work (LbD) 90 hours
Workshops 12 hours
Independent study 80 hours
tot. 266 hours

Assessment criteria, approved/failed

Arviointimenetelmät ja arvioinnin perusteet

Content scheduling

Operational planning and implementation of communications
- the delivery plan for a print publication
Visual Design:
- text and image
- composition and layout
- readability
- colors
- visualization
- different media
Image editing (Adobe Photoshop & Illustrator)
Design and delivery of print publication (Adobe InDesign & Illustrator)

Evaluation scale

H-5

Further information

The student is able to:
- understand the basics of visual communication
- develop communicational solutions for an organization while taking into account customer and end-user needs
- implement organizational communication by using different techniques and different forums
- use different visual communication applications (e.g. image editing, desktop publishing, vector graphics, presentation graphics)