Deep Customer Insights Through Ethnographic Research (5 cr)
Code: A9302-3009
General information
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2.5 cr
- Virtual proportion
- 2.5 cr
- Mode of delivery
- Blended learning
- Unit
- 30 Ylemmät ammattikorkeakoulututkinnot
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
- Teachers
- Hannu Tikkanen
- Taneli Heinonen
- Groups
-
HYA2M26KJDegree Programme in Service Innovation and Design, yamk, K26, Leppävaara
- Study unit
- A9302
Learning outcomes
The student is able to
- use the ethnographic approach in service development
- apply qualitative research methods
- discover unarticulated customer/user needs and envision the opportunities this opens up
- analyse customer/user experiences across all the touch points of an organisation
Evaluation scale
H-5