Customer Experience and Marketing (10 cr)
Code: ND00CC01-3005
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Tikkurila
- Teaching languages
- Finnish
- Seats
- 20 - 45
- Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
- Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
- Juha Uutela
- Teacher in charge
- Tiina Turku
- Study unit
- ND00CC01
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Evaluation scale
H-5