Brand Performance and Development (5 cr)
Code: TO00BT64-3008
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.03.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Marika Mäki
- Anna-Maija Tapojärvi
- Teacher in charge
- Anna-Maija Tapojärvi
- Groups
-
TOH225SYTäydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
- Study unit
- TO00BT64
Learning outcomes
The student is able to
- describe strategic importance of a brand
- explore and measure actions in brand development
- utilize information in brand development
- make a plan for brand development
Evaluation scale
H-5