Introduction to Marketing (10 cr)
Code: HL00BQ78-3077
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 40 - 135
- Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
- Teachers
- Laura Sippel
- Anna-Maija Tapojärvi
- Teacher in charge
- Anna-Maija Tapojärvi
- Groups
-
HLD226KOPLiiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K26, Verkkokampus
-
HLD226KALiiketalouden koulutus, verkko-opinnot, K26, Verkkokampus
- Study unit
- HL00BQ78
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Evaluation scale
H-5