Introduction to Marketing (10 cr)
Code: HL00BQ78-3076
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Lohja
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
- Teachers
- Katriina Reponen
- Laura Sippel
- Teacher in charge
- Oskari Vesterinen
- Groups
-
HLF226SALiiketaloudenkoulutus, Johtaminen ja HR, monimuotototeutus, S26, Lohja
- Study unit
- HL00BQ78
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Evaluation scale
H-5