Digital marketing & sales channels, go-to-market, customer relationships (0 cr)
Code: NU00CE62-3001
General information
- Timing
-
19.05.2025 - 30.11.2025
Implementation is running.
- Number of ECTS credits allocated
- 0 cr
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 10 - 20
- Degree programmes
- International business development program F.E.C.
- Teachers
- Asko Mononen
- Groups
-
UNA525KUKansainvälisen liiketoiminnan kehittäjä F.E.C., täydennyskoulutus, K25, Leppävaara
- Study unit
- NU00CE62
Learning outcomes
DIGITAL MARKETING AND SALES CHANNELS, GO-TO-MARKET AND CUSTOMER RELATIONSHIPS
Digital marketing channels, content production, campaigns and targeting, search engine advertising, web analytics, sales promotion methods, sales processes, reseller channels, GO-TO-MARKET activities, and B2B customer relationship management.
Evaluation scale
Approved/Failed