Target markets, customer journey, processes & IT systems (0 cr)
Code: NU00CE59-3001
General information
- Timing
-
19.05.2025 - 30.11.2025
Implementation is running.
- Number of ECTS credits allocated
- 0 cr
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 10 - 20
- Degree programmes
- International business development program F.E.C.
- Teachers
- Asko Mononen
- Groups
-
UNA525KUKansainvälisen liiketoiminnan kehittäjä F.E.C., täydennyskoulutus, K25, Leppävaara
- Study unit
- NU00CE59
Learning outcomes
TARGET MARKET DEFINITION, CUSTOMER JOURNEY
Definition of the company’s target market and customers.
Customer buying journey in digital channels.
Market research and studies.
PROCESS MAPPING AND VISUALIZATION
Organizational capabilities, process architecture and its visualization, digital tools for visualization.
Development – processes, competencies, information systems.
Evaluation scale
Approved/Failed