Customer-Oriented Business Development and Marketing (project) (10 cr)
Code: A9480-3011
General information
- Enrollment
-
19.05.2025 - 25.05.2025
Registration for the implementation has ended.
- Timing
-
01.11.2025 - 30.04.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 20 - 30
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HBB225KNDegree Programme in Business Management, daytime studies, K25, Hyvinkää
- Study unit
- A9480
Learning outcomes
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Evaluation scale
H-5