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Customer-Oriented Business Development and Marketing (project) (10 cr)

Code: A9480-3011

General information


Enrollment
19.05.2025 - 25.05.2025
Registration for the implementation has ended.
Timing
01.11.2025 - 30.04.2026
The implementation has not yet started.
Number of ECTS credits allocated
10 cr
Local portion
10 cr
Mode of delivery
Contact learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Hyvinkää
Teaching languages
English
Seats
20 - 30
Degree programmes
Degree Programme in Business Management (HBB2), Laurea Hyvinkää
Teachers
Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
HBB225KN
Degree Programme in Business Management, daytime studies, K25, Hyvinkää
Study unit
A9480

Learning outcomes

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Evaluation scale

H-5

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