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Employer Brand and Employee Experience Development Project (15 cr)

Code: TP00BV99-3013

General information


Enrollment

19.05.2025 - 25.05.2025

Timing

01.08.2025 - 31.12.2025

Number of ECTS credits allocated

15 op

Virtual proportion

13 op

Mode of delivery

14 % Contact teaching, 86 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

4 - 8

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Liko C Virtuaali

Teacher in charge

Taru Tallgren

Groups

  • TOH225SY
    Täydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation

Grading scale

H-5