Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3084
General information
- Enrollment
-
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
- Timing
-
01.05.2025 - 31.08.2025
Implementation is running.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 40 - 100
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Teacher in charge
- Sirkku Mäntynen
- Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5