Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3069

General information

Enrollment

19.05.2025 - 25.05.2025

Timing

01.08.2025 - 31.12.2025

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 100

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Katriina Reponen
Anna-Maija Tapojärvi

Teacher in charge

Anna-Maija Tapojärvi

Groups

HLDOPS25
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S25, Verkkokampus
HLD225SA
Liiketalouden koulutus, verkko-opinnot, S25, Verkkokampus

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5