Study Guide

Learning outcomes

The student is able to
- apply customer experience knowledge into the service business
- plan and produce user-centered services
- develop hospitality services in the international context

Teaching methods

During the study unit, students will work in teams and have also individual work.
Students need to be prepared to work efficiently and actively during the studies.

The team project is based on developing customer experience.

Location and time

The exact schedule will be in canvas and discussed during the first class. Students are required to work every week efficiently during the study unit. Weekly meetings are in Leppävaara Campus.

Learning materials and recommended literature

Villani, I. 2018. Transform Customer Experience. Wiley
https://ebookcentral.proquest.com/lib/Laurea/detail.action?docID=5649350

Peppers, D. and Rogers, M. 2017.Managing customer experience and relationship: a strategic framework
https://ebookcentral.proquest.com/lib/Laurea/detail.action?docID=4729311

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This Is Service Design Doing. Sebastopol: O’Reilly
https://www.thisisservicedesigndoing.com/

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Important dates

Active participation in lectures and workshops is required due to the service desing methods and tools used. The exact schedule will be in canvas and discussed during the first class.

Forms of internationality

Suitable for exchange students

Students workload

10 ECTS = 270 hours of work/student
One credit equals approximately 26.7 hours of work performed by the student.
Please note that the project is carried out in teams and requires team work outside the scheduled lectures.

Content and scheduling

Content
- orientation to Design thinking
- Customer experience in theory
- Service versus experience
- Journey Mapping
- Service Blueprint
- Measuring customer experience
- Employer experience
- Multichannel/ Omnichannel
- Miro basics


ASSIGNMENTS
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Customer project/ team work (evaluated 5-1 + peer evaluation, returned by the end of the course)
Individual essay (5-1, returned by the end of the course)
Individual assignment (mind map) pass/ fail ( in the beginning of the course)
Team assignments pass/ fail (in the beginning of the course)

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

H-5

Evaluation methods and criteria

The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this study unit the assessing of the competences will be done by using the criteria set for requirement level I.

The study unit is carried out by implementing Learning by Developing. This means that both the study process and the end results influence the grade. Missing or late tasks returned will influence the grade.

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used when assignments are checked, the lecturer will inform the students of this.]

Evaluation criteria, approved/failed

Laurea's common evaluation criteria for Bachelor students.

Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.(Laurea degree regulations.)

Evaluation criteria, fail (0)

Laurea's common evaluation criteria for Bachelor students.

Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.(Laurea degree regulations.)

Evaluation criteria, satisfactory (1-2)

Laurea's common evaluation criteria for Bachelor students.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 1-2 (or pass) student must be able to
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 1-2 (or pass) student must be able to
- work under guidance using the skills and methods learned
- interact with customers and/or co-operation partners
- receive guidance

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 1-2 (or pass) student must be able to
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules

Evaluation criteria, good (3-4)

Suomeksi
Laurea's common evaluation criteria for Bachelor students.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 3-4 student must be able to
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 3-4 student must be able to
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 3-4 student must be able to
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct

Evaluation criteria, excellent (5)

Laurea's common evaluation criteria for Bachelor students.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- use professional concepts extensively
- compare and choose
- relevant information
- report and communicate in a professional manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned
- plan and evaluate their work, taking safety and/or ethical aspects into consideration