Cross-Cultural Perspectives in the Field of Design (BIP) (3 cr)

Learning outcomes

Student is able to:
- develop intercultural sensitivity and flexibility to work with international design challenges
- manage and act as an effective member of multicultural design teams
- gain insights about diverse design approaches and customer needs

Location and time

Online sessions:
- 15.10. at 15-17 (EET)
- 22.10 at 15-17 (EET)
Exchange week 4.-8.11.
Online session 12.11. at 15-17 (EET)

Teaching methods

Topic of the BIP: Marketing Strategy and Innovation in Service Design

This course aims to equip students with a comprehensive understanding of service design principles integrated with marketing strategy and innovation. Students will explore foundational marketing concepts tailored for service contexts, analyze consumer behavior within service environments, and apply design thinking to enhance marketing strategies.

Employer connections

Cooperation with a local partner

Exam schedules

Full days (approx. 9-17) during 4.-7.11., half day 8.11. (appr. 9 - 13)

Student workload

3 ects = appr. 80 hours student work

Content scheduling

Learning Goals
• Understand the fundamental principles of service design and its integration with marketing and business innovation strategies.
• Investigate consumer behaviour in service environments, identifying the particularities and unique challenges associated with these contexts.
• Apply design thinking techniques and methodologies to develop innovative, customer-oriented marketing strategies in a services context.
• Integrate theoretical knowledge with practical case studies to develop problem-solving and decision-making skills related to service design and marketing.
• Collaborate effectively on projects and group activities, demonstrating communication, leadership and teamwork skills in the context of service design and marketing.

Evaluation scale

H-5

Further information

Erasmus+ funding available
Grant amount is approx. 79€ per program day plus 2 travel days