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Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3074

General information


Enrollment
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
Timing
20.01.2025 - 13.04.2025
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
10 cr
Mode of delivery
Contact learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
English
Seats
20 - 40
Degree programmes
Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teacher in charge
Asko Mononen
Groups
HBA223SN3
Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara, group 2
Study unit
HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

H-5

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