Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3074
General information
- Enrollment
-
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
- Timing
-
20.01.2025 - 13.04.2025
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
- Teacher in charge
- Asko Mononen
- Groups
-
HBA223SN3Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara, group 2
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5