Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3074
General information
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Riikka Siuruainen
Groups
-
HBA223SN3Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara, group 2
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Further information
The last study unit implementation for security, safety and risk management students will be arranges on spring semester 2025. In case you have not completed the study unit latest by then, you can attend the study unit implementation targeted for the business management students.