Matkailumarkkinointi (5 op)
Toteutuksen tunnus: TO00BX32-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
-
27.11.2023 - 03.12.2023
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
29.02.2024 - 02.05.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- TKI-osuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Laurea-ammattikorkeakoulu
- Toimipiste
- Laurea Leppävaara
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Complementary Competence, bachelor’s studies in English (CCM2), Services
Tavoitteet
Opiskelija osaa:
- analysoida matkailun toimialaa markkinoinnin näkökulmasta
- suunnitella ja kehittää markkinointistrategioita ja -toimenpiteitä
- soveltaa markkinointia digitaalisessa toimintaympäristössä
Oppimateriaali ja suositeltava kirjallisuus
Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.
Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Toteutustapa
A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive feedback for assignments from the teacher(s), and working life or peer feedback may also be utilized.
Toteutuksen tärkeät päivämäärät
Presence is compulsory during the first class, 29.2.2024. Also, when there are quest lectures and final presentations.
Kansainvälisyys toteutuksella
The study unit is suitable for exchange students.
Toteutuksen valinnaiset suoritustavat
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
Opiskelijan ajankäyttö ja kuormitus
20 h lectures & guidances
115 h independent/ group work
Sisältö ja sen jaksotus
The exact schedule will be confirmed when the course begins.
Arviointiasteikko
H-5
Lisätiedot
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”