Tourism Marketing (5 cr)
Code: TO00BX32-3001
General information
- Enrollment
-
27.11.2023 - 03.12.2023
Registration for the implementation has ended.
- Timing
-
29.02.2024 - 02.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Complementary Competence, bachelor’s studies in English (CCM2), Services
Learning outcomes
The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment
Materials
Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.
Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Teaching methods
A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive feedback for assignments from the teacher(s), and working life or peer feedback may also be utilized.
Exam schedules
Presence is compulsory during the first class, 29.2.2024. Also, when there are quest lectures and final presentations.
International connections
The study unit is suitable for exchange students.
Completion alternatives
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
Student workload
20 h lectures & guidances
115 h independent/ group work
Content scheduling
The exact schedule will be confirmed when the course begins.
Evaluation scale
H-5
Further information
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”