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Marketing Project: Marketing Concept Development in Retail Sector (10 cr)

Code: HL00BU31-3067

General information


Enrollment

20.05.2024 - 31.08.2024

Timing

05.09.2024 - 12.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

4.5 op

RDI proportion

10 op

Mode of delivery

55 % Contact teaching, 45 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

5 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • HLB224SA
    Liiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S24, Hyvinkää
  • HLB224SA2
    Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, S24, Hyvinkää

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.